Have you currently undertaken an SEO campaign and battling with the competition to get your site ranked #1 on the search engine results? Well, what you might not realize is that social media can greatly help out with this grueling task. In fact, there are so many companies and freelancers that overlook the importance of SMO (Social Media Optimization) that it would be in your best interest to take advantage of it. At the end of the day, you will not only increase the visibility of your profile and website, but you will also gain an extra link from your website to your profile.
With that being said, how do you go about optimizing your accounts, so that you can ensure you are receiving the most traffic possible?
It’s All About Content
The most important thing about any social media account is the content that is posted within it. That is the real reason that you have the followers you do. They simply want to see your content. It is imperative that you come up with new and creative ways to get your followers engaged and excited. Don’t just focus on trying to sell yourself, your products, or services, but establish yourself as an expert in your chosen field. When a consumer wants to invest or buy in something they usually want to do it with the best, and if you are recognized as the best, you have done your job to get the sell.
Due Diligence With Keywords
If you truly want your Instagram growth to skyrocket, you are going to have to choose and implement keywords wisely. When it comes to most social media accounts the best place to implement keywords is right below your name. However, you must also make sure that you are using relevant keywords that users are searching for. For instance, if you are a personal trainer you might want to include the keyword personal trainer underneath your profile name. When people search for these types of keywords this will make your profile appear higher in the search results. Be sure to take advantage of the thousands of online tools that are available for finding great keywords for your chosen field.
Making Sure Your Profile Is Complete
When you first signed up for your social media account it is possible that you rushed through the registration process. Maybe you just wanted to get your profile up and running and quickly as possible, so you could start earning recognition. However, this could now be hurting your following, because an incomplete profile reflects poorly on your status. Go back through your profile, and make sure that you have a good profile pic. Also, make sure to include as much information about your company or yourself as possible. When people discover you for the first time, you want them to be able to easily see and understand what you have to offer.
Using Proper #Hashtags
Hashtags can be used on just about every type of social media account, and this is how users find posts that they are interested in. If your hashtags include keywords that other users are searching for this going to greatly increase your recognition. Along with this, if you allocate at least three hashtags to your posts, you will even further increase your chances of recognition.