This is a world of fast-changing visuals.
Ever since television became the main source of information and education, our brains have got accustomed to swiftly moving content. This habituation has led to serious changes in the way people perceive and process information. The excessively visual nature of the Internet has only added to this trend. So, today we have hundreds of millions of people who expect visual stimuli to occupy their attention. This is something business owners need to be aware of, since they can make this tendency work for them in many ways.
Infographics – data in a nutshell
When you want to present your business at a corporate event or a business conference, avoid using a Power Point presentation for that purpose. It is an outdated option for a number of reasons. First of all, people will not pay attention to your chronologically ordered bullets and they will kill the presentation, metaphorically speaking. Secondly, it will be too slow for an average millennial attendee. Finally, slides can easily get mixed up, which will annoy the people present at the event.
What you can use instead of PP presentations are infographics. According to a piece published by Forbes, more than 65% of people are visual learners, especially in the 21st century. This is why contemporary people will approve of united textual and pictorial content. So, creating infographics and putting them to practice to demonstrate your business results and plans can reduce your presentation to a few well-used minutes and free the rest of the time for business discussions and negotiations.
Special video forces
From ordinary 720p clips to ultramodern 4K business videos, today you can make the motion pictures work for you without having to waste thousands of dollars. For instance, you can buy a smartphone for business purposes and use it to make videos that will promote your business.
Depending on the budget and your preferences, you can shoot ordinary HD videos, but you can also go for UHD videos. The latter are a great option if you manufacture products that need to be shot in details, so as to show your clients the precision with which they have been made. Moreover, if you want to edit those videos in a professional way, use one of those free software solutions. They are easy to use and everybody can learn how to use them in no time.
In addition, the videos you make this way should be promoted in as many online places as possible; from your website and social media pages to online streaming services, thus making it available to your online audience.
Photo stocks – the more, the merrier
With the advent of the aforementioned smartphones equipped with state-of-the-art cameras and the improvements made in the production of cameras, photography has reached its all-time best. Because of that, today we can easily get into possession of thousands of outstanding photos in a few minutes. Many websites offer millions of photos submitted by their contributors. No matter if they are free or you have to pay for them, photos can play a huge role in giving your business a better image on the web. Having your own database of photos for different purposes can turn out to be a great benefit for your websites, business presentations and videos, too.
However, searching for photos the way you search Google would last too long. This is where you can make great use of Bulkr to download photo stocks from Flickr and organize your own photo albums, so that you always know what you have downloaded and how to use those photos. Also, they can be downloaded in different sizes, which is a great way to adapt your photo choice to your website needs.
The future of business on the Internet lies in visual content. Since things are bound to get even more advanced in the next period, grab the chance to include visuals in your business, so as to get ready for the harsh visual competition that awaits us in the years to come.
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.