New Venture Domain Name & The Success of Your Business

New Venture Domain Name & The Success of Your Business


When a rookie business owner is thinking about the name they’re going to give their newly launched venture, they have to make sure their brand name is easily incorporated into their domain name.

Due to the ubiquity of the Internet in modern business deals and marketing efforts, creating the right web address is one of the main prerequisites for a bright business future.

Gather information

It’s important not to rush into this process. What the majority of young business owners do is simply go for the website with the most frequent domains, such as .com. Although this is the simplest and easiest way to get your own website and an Internet name, your competitiveness when it comes to SEO will be equal to nothing. Best-case scenario, it will take years to build a relevant website.
Therefore, educate yourself and gather information about brand names in the web and SEO context before you register your business.

Location matters

One of the most important features of every web presence is reaching high conversion rates, i.e. turning your random and occasional visitors into full-time customers and followers. While this goal can be achieved in many different ways, aiming at your local audience is definitely one of the most effective ones. What you need to do to reach this goal is add your location to the domain name your business uses. For instance, if your name is, your website will be shown on the first page of search engine results every time a Brisbanian tells a search engine they want to eat somewhere in town.

Legal registration

Many new businesspeople don’t pay attention to the official domain name registration, which can be a business-killing mistake. You have to know that everybody on the web will know you by that name, once you choose your web brand name. Because of that, it’s crucial to protect that name, to make sure no one else registers it before you.
  • Firstly, you should check if the online name you’d like to give your business has already been taken.
  • Secondly, it’s important to run an eligibility test, to see if the desired name can be used in the first place.
  • Finally, when you pass those two levels of control, you can finally register your web name.
In addition, all three actions from the previous sentences can be completed by following links published on the website of the Queensland Government.
Dan Radak
Dan Radak

Originality is the key

Prior to all the checks and tests you should use for your website, give your business a name that will stand out from your rivals. It might seem difficult to come up with something unusual but catchy, when you know that thousands of other people are striving to do the same. This is why two rules need to be followed if you want your online name to be easily memorable. Firstly, keep your business focus as narrow as possible, to aim at a concentrated group of users. Such an approach will provide a perfect context for a sharp and effective name.

Consult experienced providers at, who will offer you unused and genuine solutions for your web needs.

Only when you’ve learned how brand names are used in web addresses should you perform the final part of your domain name registration. It will ensure that you name your business in a search engine-friendly way that will attract visitors to your website and give your enterprise a bright future.


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