Millions of online shoppers have changed the modern global market recently. The increased use of gadgets has definitely contributed to this trend. People use mobiles on means of public transportation, in cafes and in parks.
When you know that US only online shoppers spent about $4.45 billion on Black Friday and Thanksgiving 2015 [source], it’s clear that targeting mobile shoppers is crucial to the success of a business.
Multi-layer sales tactics
Baby steps in this niche will depend on the nature of your business. If you already have a tangible, brick-and-mortar store, it’s easier to attract online buyers. What you need to do first is create a website for your general business needs. It’s really important that this website is a responsive one, so that every gadget user can access it without any problems.
The second step includes adding a buy or order button to the website. It doesn’t mean, however, that your website will automatically become an eCommerce store. By letting your customers order products from your store via the web, you make them aware that you exist on the web, too. What’s more, the number of sales you make that way will tell you whether or not you should go for a full-scale e-store.
Selling via Facebook
Social media have already become more powerful than traditional electronic media. According to Statista, there are more than 1.5 billion Facebook users, 400 million Instagram users and about 320 people with Twitter accounts. Only these three social networks have more than 2 billion potential targets for your business. This is the main reason why more and more businesses decide to start their online trade adventure via Facebook. The procedure is quite simple, since everything is prepared in advance for Facebook users. When you launch your business Facebook page, search for the App Shop section. Once you find it, open it and read the terms and conditions. You need to know what rights you have and what requirements set by Facebook you need to meet. After that, you can continue adding your business details and products by following these guidelines.
While launching a Facebook shop is a smart move, most businesses will not find it sufficient, regarding their sales plans. On the other hand, it would be great as an addition to a full eCommerce website. This stage should come when your business is already attracting a significant number of both offline and online customers. When you launch a full-scale e-store, your buyers will have even more trust in it, resulting in a higher level of loyalty to your brand.
While there are also hundreds of free template providers for eCommerce platforms, a well-developed business should pay attention to safety features and previous experiences with the providers they take into consideration. This piece on eCommerce platforms, published by LinkedIn, should help you make up your mind.
Apart from all those wise and handy features from the previous paragraphs, you will not be able to gain trust from your target customers unless they’re assured your website will keep their money and data safe. Therefore, what your website needs is a fully secured payment gateway, such as the highly protected payment services provided by Promise Pay. When shoppers know that no third-party invasion can harm or steal their confidential financial data, they will buy on your eCommerce website without any restraints.
Developing your online selling skills is not a question of will or desire, but one of the key preconditions for the survival in this harsh business world. So, start slowly and keep expanding your eCommerce presence, to maintain continuous growth in the contemporary surroundings of online trade.